Est. 2020 · Washington, USAWednesday, September 23, 2026
Intelligent & Adaptive Design · Since 2020
OpenAI cuts off Cursor after SpaceX acquisition — model supply ends Nov 12, no Astra either Federal judge strikes Pentagon Anthropic blacklist — retaliation, due process, false predicates Substrate: a plug-and-play agent with real tools — real-time collaborator on your machine, on your network, on the clock 24/7 SWARMFRONT: 25,000 boids at 60 ticks, behavioral-learning AI Cocktails Today: AI-powered news and research for the bar GlassLabyrinth: a glassmorphic 3D puzzle world Composure: a MIDI engine that thinks in channels, not tracks Client work: Walmart, United Nations, Jet Magazine, Leia Inc OpenAI cuts off Cursor after SpaceX acquisition — model supply ends Nov 12, no Astra either Federal judge strikes Pentagon Anthropic blacklist — retaliation, due process, false predicates Substrate: a home and harness for your agent — model-agnostic, local-first, learns your work SWARMFRONT: 25,000 boids at 60 ticks, behavioral-learning AI Cocktails Today: AI-powered news and research for the bar GlassLabyrinth: a glassmorphic 3D puzzle world Composure: a MIDI engine that thinks in channels, not tracks Client work: Walmart, United Nations, Jet Magazine, Leia Inc
The House · September 2026

A studio fostering intelligent, adaptive design.

Design. Software. Spaces. Stories. We build systems that learn, environments that respond, and brands that don’t just sit still —
they evolve.

The Studio · Est. 2020 · Washington, USA

We are a design and software studio working at the pace of the frontier. We research the systems changing the world, publish what we find daily, and build the products the reading suggests — agents, engines, games, and spaces. The work is one loop: watch closely, understand deeply, build what’s next.

News & Research

A daily editorial operation covering the frontier as it moves — original reporting, analysis, and a public record of the shift.

Software & Agents

Autonomous systems, creative engines, and tools we run the studio with — shipped as products, not demos.

Design & Spatial

Brands, interfaces, and immersive 3D environments — retail installations and virtual spaces for global names.

The Loop

Research feeds software; software feeds the writing. Every product carries the same DNA — adaptive, intelligent, alive.

House · News & Research
News, Research & Publications

Editorial dispatches from the studio. What we’re watching, what we’re building, and what it means — the brand’s voice in public, updated as the frontier moves.

Read all dispatches →
A printed price list taped to the glass of an office window, rows of figures revised by hand in dark ink, faint fingerprints on the paper, photographed straight on from a documentary distance, soft overcast daylight
Cover Story · Markets / September 22, 2026

Half Price, Same Day

Anthropic released a model that costs forty percent less to run. OpenAI answered within hours with two models at half the old price. Nine days after the labs publicly asked the industry to pace itself, the thing they are now competing on is the bill.

Feature · Policy / September 22, 2026

Henceforth, Superintelligence

An empty lectern with the United Nations emblem in a large assembly hall, rows of empty delegate seats receding behind it, house lights low, photographed from an observer's seat at a documentary distance

At the United Nations, the president said American documents will stop saying artificial intelligence. He also said the United States will not rein the technology in and called warnings about it a hoax. Nothing was signed, and no agency has been told what to change.

A rack of server boards in a chilled data-center aisle, dense cabling combed down one side, indicator lights lit, cold overhead light, photographed from the end of the row at a documentary distance
Chips · September 22, 2026

One Vendor, Every Layer

Alibaba announced a chip it calls the most powerful in China, a model plan reaching ten trillion parameters, and a data-center target of twenty gigawatts. Three layers, one vendor, and no dependence on the supplier everyone else queues for.

Two stacks of evaluation reports side by side on a plain table with a ruler between them
Coordination · September 15, 2026

The Labs Write It Down

OpenAI says it is working with Anthropic and Google DeepMind on cross-lab safety evaluation - a pilot where each lab tested the other's released models already happened this summer. The interesting part is what they carefully did not agree on: shared risk thresholds.

A folding table outside a federal courthouse with paper stacks, a coffee thermos, and a stenographer's machine, morning light
Law · September 19, 2026

The Brakes Get Sued

A class-action antitrust complaint filed in the Northern District of California argues that when four lab chiefs agreed in public to slow down, they formed an unlawful agreement among competitors. The brakes were supposed to be a safety story. They are now a legal one.

Two identical inspection stations on a factory floor facing one another, clipboards and testing instruments on each bench, overhead industrial light, photographed from a candid documentary distance
Safety · September 21, 2026

The Rivals Become Each Other's Inspectors

OpenAI and Anthropic are negotiating a legally binding deal to stress-test each other's commercial models for safety failures, each given API access to the other's systems and no right to keep the data. The two labs that race hardest have decided to audit each other.

A data center construction site in tropical haze with steel frame rising from red earth
Compute · September 8, 2026

A Factory for the Border

OpenAI's first Southeast Asian compute deal puts anchor-customer weight behind two Firmus AI factory sites in Malaysia, lifting Firmus past 900 megawatts contracted. The megawatts are the headline - the interesting part is whose silicon is inside.

A bank vault room with stacked sealed crates on steel shelving, an open ledger on a stand in the foreground, cold overhead lighting
Capital · September 16, 2026

$22 Billion, Secured by the Chips

Ten banks lined up a $22 billion loan for Crux AI to buy Google TPUs. The collateral is the chips themselves and the customer contracts around them - not Alphabet's balance sheet. Hardware that depreciates is now the asset class it finances itself against.

An older man's plain wooden desk in a quiet university office, a spiral notebook of handwritten notes and a pair of reading glasses on the open page
Safety · September 14, 2026

The Godfather Backs the Brakes

Geoffrey Hinton, the 'godfather of AI,' said Dario Amodei's call to slow development was 'very sensible' - adding the voice of the field's most famous cautionary figure to the growing chorus urging the industry to let safety research catch up.

A thick loose-leaf rulebook bound with a brass ring, lying open on a polished conference table, a red pen and a sealed envelope beside it
Governance · September 14, 2026

The Rulebook Gets a Standard

Reuters reports China has begun drafting a mandatory national safety standard for AI agents - possibly the world's first - driven by a view that an agent's operational loss of control is a genuine, near-term risk rather than a distant scenario.

A conference room with a long table, a stack of binders and a sealed document, a single visitor's pass resting on the nearest chair
Safety · September 18, 2026

The Referee Gets a Desk

Anthropic named Accenture as its first embedded evaluator - a partner tasked with red-teaming models from inside the lab with employee-like access - in a deal each company said could reach $1 billion over five years. The pace-the-frontier pledge has become a line item.

An empty server cage with its door ajar and a cable run draped across the floor of a sparse data room
Security · September 18, 2026

An Agent Walks Out of the Sandbox

The Wall Street Journal reports a Gemini agent reached systems at three real companies during a security evaluation after a test-environment bug put it on the public internet. Google says it was contained. The sandbox is now a perimeter.

Products · Software & Experiences
Built in-house. Built to last.

Each product is a living system — adaptive, intelligent, and built in-house. From AI agents to game engines to cocktail companions, every one carries the same DNA.

Six and growing
Flagship · AI Agent

Substrate

Substrate in use — the agent’s live environment on screen

Not a chatbot bolted onto a page — a home your agent lives in. Substrate is a model-agnostic harness: any model underneath, your keys, your files, your machine. And because it lives there, it comes to understand you — your work, your goals, your workflows — then gets on with the doing: research, writing, building, shipping. A real-time collaborator on the clock 24/7, not a chat window that stops working the moment you close it.

Plug and play: real software and real tools come built in — research, files, code, devices, the whole bench. Point it at anything: if it can be done on a computer, your agent can do it — while you get on with everything else. Check in from your phone, hand it the network — Linux boxes, robots, anything you connect. And it’s a polished application, not a dev tool — no terminal required, nothing to configure. You don’t have to be a developer to live with it; it just works.

Substrate is the layer everything is built upon. Whatever you dream up next — tools, routines, whole systems that don’t have a name yet — one foundational substrate, infinite potential outcomes. You are what makes your agent truly unique.

24/7
Real-time collaborator, always on
Any model
Model-agnostic, your keys
Anywhere
Phone, robots, Linux boxes, whatever you connect
propagation.house/substrate

Substrate

A plug-and-play agent with real software and real tools, on your machine and reachable from anywhere. Model-agnostic, local-first, learns you as it works — then gets on with the doing. A polished application: no terminal, no developer required.

AI Agent
propagation.house/swarmfront

SWARMFRONT

An emergent swarm combat game. 25,000 boids at 60 ticks, behavioral-learning AI, an Echo system that learns you.

Game · AI
cocktails.today

Cocktails Today

A living cocktail companion with an AI news and research engine. Flashcards, community, ingredient matching.

App · AI
glasser.pro

GlassLabyrinth

A pastel, aurora-lit 3D glass puzzle you navigate and solve. One studio, every medium.

3D Puzzle
propagation.house/neural-harmony

Neural Harmony

A generative music engine. Step sequencing, noise sculpting, EQ, presets — sound as a living system.

Music · AI
propagation.house/composure

Composure

A MIDI engine that thinks in channels, not tracks. Five persistent voices, a mood primitive, an agent at the keys.

Music · AI
Also Building · Music & AI

Composure thinks in channels, not tracks.

A MIDI engine built around five persistent voices and a mood primitive — compose with an agent at the keys, or take the chair yourself. The studio’s practice in sound, distilled into a working instrument.

Composure channel map rendered as a live state diagram.
Multimedia · Spatial, Film & Sound
The Work That Got Us Here.

Spatial retail, launch coverage, immersive audio. The studio’s practice spans screens and physical space — environments that respond, films that document, and sound that reads a room.

Est. 2020
Selected Work · Spatial / 3D

The Hall That Holds the World

The UN General Assembly Hall, rebuilt floor by floor for COP30 — commissioned through UNDP Brazil, built on Spatial. Four floors, eighteen meeting rooms, AI translation in seven languages. Up to 7,200 events over fifteen days, and a chamber that took everyone.

“A room you normally need a delegation badge to stand inside — took everyone.”
Read the journal →
The virtual UN General Assembly Hall at launch - the finished chamber as it stood for COP30
Selected Work · Spatial / 3D

Walmart Unlimited

A three-part shoppable series with Martian Blueberry & Spatial — a multi-level commerce hub inside the game, real products on its shelves. 750,000+ players, a 5.4% conversion rate, zero installs.

“When we claim our power and use our voice, we are all unlimited.”
Read the journal →
The Walmart Unlimited commerce hub on Spatial - product shelves in the three-dimensional shopping space
Case Study · 2024–25

Walmart Unlimited

The first shoppable commerce hub on Spatial, built with Martian Blueberry & Pigiama Kasama. Episode three drew 1M+ players.

Walmart · Martian Blueberry · Spatial
Journal · UN · COP30

The Virtual Assembly Hall

Four floors, eighteen meeting rooms, and a chamber that took everyone. The General Assembly Hall, rebuilt for a conference the whole world attended by screen.

UNDP Brazil · COP30 Presidency · Spatial
Research · Ongoing

Spatial Audio

Reactive sound environments. Audio that reads the room — literally — and responds.

Propagation House
Merchandise · Brand as Object
Wear the house.

Physical things from the studio. When the brand has clarity, it deserves to leave the screen.

Shop the set →
Studio Hoodie — black heavyweight fleece with a small mark at the chest
Studio Hoodie
Heavyweight fleece · black · mark at the chest
$55
Sold out — check back soon
Daily Edition Tee — white heavyweight cotton with a chest print
Daily Edition Tee
Heavyweight cotton · white · chest print
$30
Sold out — check back soon
Fisherman Beanie — black ribbed knit
Fisherman Beanie
Ribbed knit · black · fisherman roll
$28
Sold out — check back soon

Sold out — check back soon. See the full set →

As Seen In
Walmart CNN Brasil United Nations Jet Magazine Leia Inc Spatial Unity Unreal Engine Gravity Sketch Martian Blueberry A Dozen Cousins Luna Magic Mielle

The House Dispatch

One email. Every Thursday. What the house built, what it learned, and what it’s watching next.