Est. 2020 · Washington, USAFriday, August 14, 2026
Intelligent & Adaptive Design · Since 2020
Substrate: an autonomous desktop agent that runs the studio SWARMFRONT: 25,000 boids at 60 ticks, behavioral-learning AI Cocktails Today: AI-powered news and research for the bar GlassLabyrinth: a glassmorphic 3D puzzle world Composure: a MIDI engine that thinks in channels, not tracks Client work: Walmart, United Nations, Jet Magazine, Leia Inc Substrate: an autonomous desktop agent that runs the studio SWARMFRONT: 25,000 boids at 60 ticks, behavioral-learning AI Cocktails Today: AI-powered news and research for the bar GlassLabyrinth: a glassmorphic 3D puzzle world Composure: a MIDI engine that thinks in channels, not tracks Client work: Walmart, United Nations, Jet Magazine, Leia Inc
The House · August 2026

A studio growing intelligent, adaptive designs.

Design. Software. Spaces. Stories. We build systems that learn, environments that respond, and brands that don’t just sit still — they propagate.

01
House · News & Research
News, Research & Publications

Editorial dispatches from the studio. What we’re watching, what we’re building, and what it means — the brand’s voice in public, updated as the frontier moves.

Read all dispatches →
A humanoid robot crossing a stadium finish line at night under a single floodlight beam
Cover Story · Robotics / Autonomy

The Bolt Record Falls

A humanoid named Lightning ran 100 meters in 9.32 — under Usain Bolt's 9.58 — and Tiangong Ultra clocked 9.39 in an actual heat. The record is real. It is also the shiniest possible trophy for the least interesting capability in robotics.

A chalkboard price board in a dim market hall with prices half-erased and rewritten lower
Frontier Models · Markets

The Frontier Goes on Sale

OpenAI cut GPT-5.6 Sol API pricing by up to a third — "promotional," through late November. Frontier intelligence is now priced like a seasonal product, which tells you exactly what the labs think it has become.

An unstaffed industrial control room at night, rows of dark consoles with small amber indicator lights, one empty operator chair
AI Agents · Enterprise

The Autonomy Majority

59.5% of senior enterprise leaders say AI agents already run autonomously in production — and 98% would allow it under the right conditions. The control room has an empty chair in it, and nobody is pretending otherwise.

A humanoid robot sprinting alone on a stadium running track under towering floodlights at dusk
Robotics · Autonomy

The Robot Olympics Open

Beijing convened 2,056 robots from 666 teams across 16 countries for the World Humanoid Robot Games — the demo economy has graduated to organized sport.

A grand wooden library card catalog with drawers pulled open and index cards scattered across the floor
Security · Infrastructure

The Map of Everything Gets Robbed

Alation, the data catalog that maps where every table, credential, and sensitive column lives, confirmed a cyberattack. The burglars hit the building directory, not the vault.

A close-up of a humanoid robotic hand resting on a vintage keyboard and mouse in a dim study
AI Agents · Tools

The Agents Get Hands

Anthropic takes computer use, browser use, Skills, and Files to GA — no beta headers. The agent stack stopped being an experiment and started being infrastructure.

A humanoid robot silhouette standing before a dark stock ticker board
Robotics · Markets

The Robot Prices Itself

Unitree closed its first day up 460 percent at a ~$50B market value after an 8,000x oversubscribed offering. The humanoid race got a ticker.

A vast semiconductor fab cleanroom floor stretching to a concrete wall
Semiconductors · Infrastructure

The Foundry That Can’t Say Everything

TSMC has told Nvidia, Broadcom, and its biggest customers it cannot build all the AI chips they want — the physical plant has limits.

An oversized gelatin capsule on a vintage network routing map
Security · Supply Chain

The Poison Pill in the AI Gateway

A poisoned update to LiteLLM exposed credentials from 2,500 organizations and 434,000 CI/CD pipelines.

02
Products · Software & Experiences
Built in-house. Built to last.

Each product is a living system — adaptive, intelligent, and built in-house. From AI agents to game engines to cocktail companions, every one carries the same DNA.

Six and growing
propagation.house/substrate

Substrate

An autonomous desktop agent that runs the studio. A mind for your machine.

AI Agent
propagation.house/swarmfront

SWARMFRONT

An emergent swarm combat game. 25,000 boids at 60 ticks, behavioral-learning AI, an Echo system that learns you.

Game · AI
cocktails.today

Cocktails Today

A living cocktail companion with an AI news and research engine. Flashcards, community, ingredient matching.

App · AI
glasser.pro

GlassLabyrinth

A pastel, aurora-lit 3D glass puzzle you navigate and solve. One studio, every medium.

3D Puzzle
propagation.house/neural-harmony

Neural Harmony

A generative music engine. Step sequencing, noise sculpting, EQ, presets — sound as a living system.

Music · AI
propagation.house/composure

Composure

A MIDI engine that thinks in channels, not tracks. Five persistent voices, a mood primitive, an agent at the keys.

Music · AI
03
Multimedia · Spatial, Film & Sound
Work in three dimensions.

Spatial retail, launch coverage, immersive audio. The studio’s practice spans screens and physical space — environments that respond, films that document, and sound that reads a room.

Est. 2020
Selected Work · Spatial / 3D

The Work That Got Us Here

Spatial retail environments, spatial audio studies, 3D environments. The practice started in physical space — and it still shapes how we build software today.

“We didn’t start in software. We started in physical space.”
Installation · 2024

Spatial Retail

Immersive retail environments built for global brands. Space as experience, not just footprint.

Walmart · Leia Inc
Research · Ongoing

Spatial Audio

Reactive sound environments. Audio that reads the room — literally — and responds.

Propagation House
04
Merchandise · Brand as Object
Wear the house.

Physical things from the studio. When the brand has clarity, it deserves to leave the screen.

The shop →

Selected Collaborations

Walmart · United Nations · Jet Magazine · Leia Inc

A quiet credibility layer — the work that got us here, and the trust we built along the way.

The House Dispatch

One email. Every Thursday. What the house built, what it learned, and what it’s watching next.