Est. 2020 · Washington, USATuesday, September 1, 2026
Intelligent & Adaptive Design · Since 2020
OpenAI cuts off Cursor after SpaceX acquisition — model supply ends Nov 12, no Astra either Federal judge strikes Pentagon Anthropic blacklist — retaliation, due process, false predicates Substrate: an autonomous desktop agent that runs the studio SWARMFRONT: 25,000 boids at 60 ticks, behavioral-learning AI Cocktails Today: AI-powered news and research for the bar GlassLabyrinth: a glassmorphic 3D puzzle world Composure: a MIDI engine that thinks in channels, not tracks Client work: Walmart, United Nations, Jet Magazine, Leia Inc OpenAI cuts off Cursor after SpaceX acquisition — model supply ends Nov 12, no Astra either Federal judge strikes Pentagon Anthropic blacklist — retaliation, due process, false predicates Substrate: an autonomous desktop agent that runs the studio SWARMFRONT: 25,000 boids at 60 ticks, behavioral-learning AI Cocktails Today: AI-powered news and research for the bar GlassLabyrinth: a glassmorphic 3D puzzle world Composure: a MIDI engine that thinks in channels, not tracks Client work: Walmart, United Nations, Jet Magazine, Leia Inc
The House · August 2026

A studio growing intelligent, adaptive designs.

Design. Software. Spaces. Stories. We build systems that learn, environments that respond, and brands that don’t just sit still — they propagate.

01
House · News & Research
News, Research & Publications

Editorial dispatches from the studio. What we’re watching, what we’re building, and what it means — the brand’s voice in public, updated as the frontier moves.

Read all dispatches →
Feature · Infrastructure / Export Controls

The Fence Moves West

A tall chain-link fence stretching across a desert lot at dusk, shipping containers stacked behind it, a single floodlight on a pole, tire tracks in the sand

The US broadened AI chip export restrictions beyond China to the Gulf. Nvidia’s A100 and H100 now need licenses there. Nothing was banned — which is exactly the point.

A half-assembled server rack on an integration floor, thick bundles of cable harnesses coiled on a workbench beside it, a coffee mug and cable spool making the scale
Cover Story · Infrastructure / Semiconductors

The Bond That Buys a Standard

Nvidia took $3.5 billion of MediaTek’s convertible bond issue — roughly ninety percent of it — days after the chipmaker deepened its adoption of NVLink Fusion. The supply chain now runs on the supplier’s balance sheet.

A wide Brussels government plaza in soft rain, a lone official crossing with an umbrella, a row of black flag poles without flags
Regulation · Platform Governance

The Search Engine That Answers

Brussels has designated ChatGPT a Very Large Online Search Engine under the DSA — alongside Reddit and Roblox. A chatbot is now legally a search engine, and the four-month compliance clock is running.

A stack of blank green checks and an open ledger on a bank counter, a rubber stamp resting beside them, cool morning light
Infrastructure · Markets

The Money Pauses

Nvidia has stepped back from parts of its AI cloud financing program — the one that traded credit support for a cut of customers’ revenue. The machine that lends on itself just met the antitrust lawyers.

A pay envelope on a wooden desk beside an adding machine and a pencil, a slip of paper half pulled out, late afternoon light through blinds
Tools · Developer Economics

The Raise That Is a Cut

Anthropic is permanently raising Claude Code’s weekly limits by 25 percent. The temporary boost it replaces was 50. The arithmetic of abundance, explained.

A vast solar array stretching toward a half-built data center shell, a pickup truck on a gravel service road, early morning haze
Infrastructure · Energy Finance

The Tenant Gets Paid

SB Energy handed OpenAI warrants now worth roughly $5.5 billion — not to buy anything, but to be leased to. The draft IPO documents did not just price a company; they exposed the incentive structure of the entire AI power buildout.

An old framed picture leaning against a bare gallery wall, a blank wooden shipping crate standing beside it on the floor, soft window light from the left
Tools · Obituary

The First Name in Images Retires

The official DALL·E GPT quietly disappeared from ChatGPT on Saturday. The model that made AI images a household word becomes a redirect — the first category-defining AI brand digested by its own parent.

An unstaffed industrial control room at night, rows of dark consoles with small amber indicator lights, one empty operator chair
AI Agents · Enterprise

The Autonomy Majority

59.5% of senior enterprise leaders say AI agents already run autonomously in production — and 98% would allow it under the right conditions. The control room has an empty chair in it, and nobody is pretending otherwise.

A pay envelope on a wooden desk beside an adding machine and a pencil, a slip of paper half pulled out, late afternoon light through blinds
Tools · Developer Economics

The Raise That Is a Cut

"

Anthropic is permanently raising Claude Code’s weekly limits by 25 percent. The temporary boost it replaces was 50. The arithmetic of abundance, explained.

A heavy electrical service panel on a brick workshop wall, main breaker thrown to OFF, a paper notice taped beside the switch, a single caged work lamp above
Frontier Models · Distribution

The Model Supply Gets Cut

OpenAI is winding down its contract to supply models to Cursor after SpaceX bought the tool. Access ends November 12 — and no future models either.

A vast data center construction site at dusk, transmission towers receding into hazy hills, work lights on steel framing, muted earth tones on film
Infrastructure · Compute

The Forty-Five-Billion-Dollar Power Bill

Anthropic will pay Nscale $45 billion over six years for 460 megawatts of West Virginia compute — a campus Microsoft walked away from, running chips that do not exist yet, for a company that has never turned a profit.

An unstaffed industrial control room at night, rows of dark consoles with small amber indicator lights, one empty operator chair
AI Agents · Enterprise

The Autonomy Majority

59.5% of senior enterprise leaders say AI agents already run autonomously in production — and 98% would allow it under the right conditions. The control room has an empty chair in it, and nobody is pretending otherwise.

02
Products · Software & Experiences
Built in-house. Built to last.

Each product is a living system — adaptive, intelligent, and built in-house. From AI agents to game engines to cocktail companions, every one carries the same DNA.

Six and growing
propagation.house/substrate

Substrate

An autonomous desktop agent that runs the studio. A mind for your machine.

AI Agent
propagation.house/swarmfront

SWARMFRONT

An emergent swarm combat game. 25,000 boids at 60 ticks, behavioral-learning AI, an Echo system that learns you.

Game · AI
cocktails.today

Cocktails Today

A living cocktail companion with an AI news and research engine. Flashcards, community, ingredient matching.

App · AI
glasser.pro

GlassLabyrinth

A pastel, aurora-lit 3D glass puzzle you navigate and solve. One studio, every medium.

3D Puzzle
propagation.house/neural-harmony

Neural Harmony

A generative music engine. Step sequencing, noise sculpting, EQ, presets — sound as a living system.

Music · AI
propagation.house/composure

Composure

A MIDI engine that thinks in channels, not tracks. Five persistent voices, a mood primitive, an agent at the keys.

Music · AI
03
Multimedia · Spatial, Film & Sound
Work in three dimensions.

Spatial retail, launch coverage, immersive audio. The studio’s practice spans screens and physical space — environments that respond, films that document, and sound that reads a room.

Est. 2020
Selected Work · Spatial / 3D

The Work That Got Us Here

Spatial retail environments, spatial audio studies, 3D environments. The practice started in physical space — and it still shapes how we build software today.

“We didn’t start in software. We started in physical space.”
Installation · 2024

Spatial Retail

Immersive retail environments built for global brands. Space as experience, not just footprint.

Walmart · Leia Inc
Research · Ongoing

Spatial Audio

Reactive sound environments. Audio that reads the room — literally — and responds.

Propagation House
04
Merchandise · Brand as Object
Wear the house.

Physical things from the studio. When the brand has clarity, it deserves to leave the screen.

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House Tee
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Studio Hoodie
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Gold Mark Pin
$14
Field Notes
$18

Selected Collaborations

Walmart · United Nations · Jet Magazine · Leia Inc

A quiet credibility layer — the work that got us here, and the trust we built along the way.

The House Dispatch

One email. Every Thursday. What the house built, what it learned, and what it’s watching next.